121 Financial Credit Union
THE ANSWER WAS THERE YOU JUST HAD TO LISTEN
When Florida Telco Credit Union conducted their search for the right partner to help guide them through the challenging process of a name change (after a failed attempt from an inexperienced agency) they interviewed firms across the United States. They recognized our expertise and vast experience for a name change and selected us as their partner.
Through our proven process, we learned and experienced their very one to one relationship with their members. The new name came from their real culture and is now an everyday reminder of their brand. When we presented the name, the staff lighted up and just like members they said that is what we enjoy and values the most. That one to one relationship is at the heart of who they are.
The new name also connected with potential members who struggled with financial institutions that did treat them as individuals. Their core brand value was now everywhere from the sign on the building, in the radio ad and the brand wear by the staff.
Internal Brand Research