Bank of the Pacific
From the top down
In rebranding the Washington and Oregon based Bank of the Pacific, we began with research on their culture and defining the value they provide. We discovered a very strong and committed internal culture that facilitated a high customer loyalty.
As part of the total process of rebranding, the Washington and Oregon based Bank of the Pacific addressed their website. The new site reflects their brand values of providing great personal service, being able to make decisions locally, and being active in their communities. Along with aligning the site with the new brand, the Bank of the Pacific built a robust Content Management System that allowed changes implemented internally. This was achieved through collaboration with SiteCrafting and their CMS. The final product was a tremendous success by delivering a site that was on brand and very user-friendly both internally and for customers.
Brand Logo System
From the top down they built the bank by focusing on having the best trained and well-supported employees, leading to the pillars of the brand promise of being the most knowledgeable, trusted, and innovative bank for customers. In developing and creating focus on the visual brand, earth tones were used in rounded corner shapes that would highlight key words in the brand messages.