ELEVATIONS CREDIT UNION

SIMPLE AND DIRECT TO HIGHER RESULTS

Formerly U of C (University of Colorado) Federal Credit Union, they wanted a name that would aid in expanding new member growth beyond the university itself. Based in Boulder, Colorado and very rural and outdoors style area. The new name needed to link to this geographical region and lifestyle and yet be intuitive as to it's meaning.

 

The name Elevations captures the essence of the Colorado lifestyle while removing the barrier of expressing being exclusive to the university. The new name hit a bulls eye by being direct and straightforward about the double meaning in the branding. All the mountains that surround the countryside and attract people.  To positioning the credit union’s brand to “elevate” your financial world with better service and products. The new brand tagline positions the brand perfectly with “ Your partner to new heights”.

Services Provided

Internal Brand Research

Naming

Brand Promise

Brand Logo

Brand Expression

Brand Collateral

Branded Website

Brand Guidelines

“James Clark Design developed more than just a name and a logo; they developed a comprehensive brand that will carry us through decades and beyond. In creating

a name, logo, and brand elements, they successfully melded our history with our future, which was a key objective in our decision to rebrand. The whole organization couldn’t be more pleased or excited about our new brand and the future.”

 

Hilary Reed

Senior Vice President

Chief Relationship Officer

Inspire Federal Credit Union

Email us at info@jcdi.com

Phone: 206.878.8895

Copyright © James Clark Design - All rights reserved

The name Elevations captures the essence of the Colorado lifestyle while removing the barrier of expressing being exclusive to the university. The new name hit a bulls eye by being direct and straightforward about the double meaning in the branding. All the mountains that surround the countryside and attract people.  To positioning the credit union’s brand to “elevate” your financial world with better service and products. The new brand tagline positions the brand perfectly with “ Your partner to new heights”.