First Financial NW Bank

Unique. Innovative. Solutions.

After an 80 year history and reaching 1 Billion in assets are great achievements, but with limited growth the time for re-positioning and re-banding had come. A lot attention was given to the future and what does banking look like. The focus became developing and presenting an organization and faculties that don’t look or feel like banks. The new visual system and color palette project the brand of contemporary and a new way of banking. It flows and applies across print, digital and the new prototype branch

merchandising.

 

Services
Provided

Internal
Brand
Research

Brand Story

Brand Promise

Brand Logo

Brand
Expression

Branded
Collateral

Branded
Website

Brand
Merchandising

Brand Atlas

 

At the 2017 Best in

Bank Customer

Experience Awards

that honor

innovative,

consumer-focused

financial institutions

whose branches

and technologies

 

are heightening the

customer or member

experience. The awards

ceremony was held in

conjunction with the

Bank Customer

Experience (BCX)

Summit. Selected in this

national competition

for bank branches as the

“Best Branch Experience Award” for small/medium sized bank was First Financial NW Bank. We feel that the branch experience isn’t about a comfy chair, high-tech tablet or the color paint, but about YOU – the people that connect with our customers and are able to use the tools within our branch to enhance their experience and provide unique – innovative – solutions! See why it was selected https://www.youtube.com/watch?v=K9BqpVJXZCY

Email us at info@jcdi.com

Phone: 206.878.8895

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