They developed more than just a name and a logo; they developed a comprehensive brand that will carry us through decades and beyond. In creating a name, logo, and brand elements, they successfully melded our history with our future, which was a key objective in our decision to rebrand. The whole organization couldn’t be more pleased or excited about our new name, brand and the future.
Senior Vice President Chief Relationship Officer
Inspire Federal Credit Union
JCD’s vast experience in the name change realm and the constant personal involvement of the principal, James through all aspects of this process gave confidence that translated very effectively to our Board and Executives and made it easy to selected and approved the new name.
William Braddock, President and CEO
121 Financial Credit Union
With event marketing you want to excite and attract while also having a system that communicates clearly and simple. JCD created an identity and system that worked wonderfully and helped make our International Sales Conference a great success.
CEO Senior Sales Event Manager F5
We found JCD to be very easy to work with and they continually provided us with the direction and leadership we needed to move forward with this project without distraction or delays. We are thrilled with the outcome. Our new name, Elevations, fits our vision, mission and brand to a tee. They also provided us with all the tools to immediately begin to build our brand with this new. JCD successfully removed all of the risk and stress of a change that touches every member and corner of the credit union.
Rich Jones, Vice President of Marketing
Elevations Credit Union
James Clark Design has given our marketing and branding a real focus. For the past six years they have created a new signature look and feel for our annual Focus on Farming conference. This is our most public and important event of each year.
The professionalism and commitment that we experience each year continues to make our event flow with ease and raise attention for it.
I can’t imagine working with any other branding and creative firm!
Linda Neunzig, Agriculture Coordinator
Snohomish County Economic Development Division
The excellent process and leadership helped us define and formulate our strategic brand position, building the tools necessary to help us compete and communicate our distinctive differences. The result has been better focus and synergy internally and a more consistent brand in the marketplace.
Shannon Childs, Vice President of Marketing
Our bank has three distinct different regions with cultures and business focuses that are unique to their areas. JCD engaged, discovered and defined what was the core of the bank and each region. Then created a brand that celebrated what unites us and honored each division.
John Van Dijk, President
Bank of the Pacific
We are especially grateful for their process that was so inclusive of all levels at our organization and guided us to truly strategic solutions. We truly feel our new brand fits us perfectly. Their training also helped our staff field questions from the members about the change and the new brand resulting in a very smooth transition. Finally, with the launch of the brand and a new branch we have seen a 38% increase in new members.
Daniel W. Fiorino, President/CEO
MilePost Credit Union
Just one of the strengths we have found is their ability to bring together all levels within our organization and communicating effectively with everyone. Their ongoing commitment to understanding the distinct aspects of our organization is one of the key reasons we continued to partner on marketing and branding.
Tracey Elfstrom, Vice President, Marketing & Administration
Qualstar Credit Union
When we selected JCD based on their solid creative. The process and commitment they brought to the project were key in delivering very successful results. Which led to a lasting relationship and being our strategic partner for marketing and branding. The annual name awareness and brand campaign they created has been measured at an 80% name recognition and brand alignment.
Vic Toy, Senior Vice President Strategic Planning
Rainier Pacific Bank
From the very beginning they were very inclusive of all team members at all levels, even our in-house designers. From this a consensus was built that formed the naming and branding criteria. The names and designs were distinctive, but always built on and connected to the criteria.
Jerry Sparrow, Vice President Marketing
Watermark Credit Union
As a credit union that services governmental employees we are a fairly conservative. So the task of rebranding us while creating a connection to our heritage and projecting our future vision would be very challenging.
The new brand system deeply embraces our culture and heritage while framing our future brand in a clear and distinctive style. We are very excited and pleased with our new brand and our members are also taking notice and enjoying a clearer understanding of our new brand.
Kevin Foster-Kiddie, CEO and President
Washington State Employees Credit Union