Organized, bold and flexible
Like many brands, Washington Realtors visual brand became more and more fractured and lacked a clear brand vision. They needed to re-establish a strong and focused brand. We started by defining their key brand attributes – Professional real estate expertise in the state of Washington. We captured these attributes in their new corporate identity and sub-brand identities. The layout system is organized and bold, flexible in its applications and professional in appearance.
Brands may have many layers, and organizations have sub-organizations that need to be included within the brand. The process always starts with defining and bringing focus to the brand attributes. For Washington REALTORS, it was being the Professional real estate experts. The brand is clean, organized, and professional, making it easy to navigate and understand. The unified identities of the organization’s three divisions illustrate a collective branded team of real estate experts.